Wednesday, April 18, 2012
Greetings from NAB 2012, Part II
Blackmagic's booth at NAB is one of the must-see booths, and as you can see by the picture above, it is packed. This is at 9:15 a.m, BTW. No booth is ever packed first thing in the morning, but Blackmagic's was. And it stays this way all day long.
Like they did last year, Blackmagic introduced a ton of stuff. This year's announcements weren't quite as breath-taking, but significant none the less. The one that is getting the most attention is the Cinema Camera. Yes, Blackmagic is trying to do a Red.
This poor Blackmagic employee drew the short end at who gets to man the camera section of the booth. Surrounded by way too many people, all trying to see this new camera.
With a sensor slightly smaller than Micro Four Thirds (aka Panasonic AF100), this little retro-looking camera is getting the most buzz. Once it ships in July for $2999, we'll see if it delivers.
Here it is all blinged-out. I'll do a post later on my thoughts on this camera, compared to the competition.
As an aside, for the first time ever at NAB, the Red booth was virtually empty when I dropped by. This has never ever ever been the case before.