NAB 2015: Lighting Edition

F&V was showing off the R720 LED Ring Light, essentially a bigger version of their very popular R300 Ring Light. Coming this summer. Starting at around US$499.

 The crazy Esotian company KinoTehnik was showing off a prototype LED Fresnel light that was quite powerful. And it also can be controlled from your smartphone. Planning to ship this summer for US$699.  

I still remember the NAB that Litepanels made their debut - quite the sensation. And over time, their market dominance slipped as cheaper (and arguably just as good) competing LEDs came to the market. Then the competitors really started to shine, and Litepanels seemed to be asleep at the wheel, suffering from Avid disease - that is, we're the best, why would you buy anything else, go to hell if you don't buy our product. But Litepanels is back with new products, and they are being quite aggressive on pricing.

This little guy, the Caliber, caught my eye - a little fresnel that runs off AC or 6 AA batteries, is focusable and dimmable. It comes in a three light kit, with 3 Gorilla Pods, one light stand, and a carrying case. The price? US$999.

Also, their new line of 1x1 panels, the Astra E and EP, are also priced very aggressively, starting at US$699. Very interesting...