Friday, March 2, 2012

The 5D Mark III Cometh - Finally


A heavy sigh of relief around the DV Shop as Canon announces the
long-awaited much-anticipated 5D Mark III. Finally, people will stop asking
us when the 5D Mark III will be announced, as they have been doing on an
hourly basis for the last 18 months. I'm not joking - hourly, for 18 months.

Unlike the gangsta Nikon D800 announcement, this is more of tweakage update
- better sensor, better video, better low light, but not a jaw-dropping,
oh-my-god-the-world-has-changed announcement. Some will be disappointed, as
their expectations (4k uncompressed video, 40mp sensor) were not met.

I'm sure Canon will argue that their 22mp sensor does more with less than
Nikon's 36mp, and Nikon will argue the opposite, but we'll leave the
pixel-peeping to others. Both are going to be excellent cameras, and both
will be shipping soon. Getting one will be another matter, as the waiting
lists will be long.

I give it about 60 days before people start asking us about the 5D Mark
IV...