When we started our business 11+ years ago, we started a sales newsletter letting our customers know what was on sale and what was new in the store. In the past couple of years we've seen participation in the list dwindle to almost nothing. More and more of our customers have told us they prefer to get information directly from our website or through social media platforms like
FaceBook and Twitter. The onslaught of email spam and various scams also contributed to the death of our email list. A lot of people are just fed up with email and often they do the bulk of their internet surfing on a phone or PDA.
DV Dude is not a big fan of social media. He rarely even looks at our Twitter or FaceBook accounts. But the proof is in the pudding. People find us on social media and more of our new customers are coming from that world than ever before. From a purely practical standpoint, we're just too busy in the store to keep up with an email mailing list, website and social media. Trimming that commitment down allows us to keep our sales and stock updates more current and by the moment.
So we bid farewell to our old skool mailing list and enter the 21st Century.
