Tuesday, August 24, 2010

Sony starts to shine



When Sony announced they were buying the photography assets of Minolta, I
expected big things from their new photography division. I figured their
first models would be okay (and they were) but the second generation would
live up to Sony's reputation of stellar quality and innovative features.

Well, their second (and third) generations were, ahem, un-inspiring. Very
un-Sony like.

But things were starting to look interesting at the PMA show in February
2010 with prototype models under glass that looked very intriguing.

And now they are delivering. First with the NEX line of compact cameras, and
now with the announcement of the a33 and a55 DSLRs, Sony is finally being
Sony in the photography world.

Now if they would only stop being allergic to 24p in movie mode.

Canon and Nikon - watch out.