Thursday, April 11, 2013

NAB 2013: The King of NAB


 For the second straight year, Blackmagic was THE talk of the show, and their climb to the top seems at this point unstoppable. This scrappy Australian company has grown from an upstart capture card company with one product to one of the biggest forces in the industry. 


And it is due to this man, Blackmagic CEO Grant Petty. Hats off Grant. You've done it. You're The King of NAB. 


And the camera that got the most buzz this year was the surprising announcement of the Pocket Cinema Camera. No one saw this one coming. Of course, no one saw the original Cinema Camera coming either. I thought there would be more buzz on the 4K version of the BMCC, but that seemed almost anti-climatic - it was almost expected and anticipated. But this little guy caught people's attention - I kept over-hearing how people were going to just buy one to have it. And I did hold it in my hands - like its bigger brother, it is solid. FYI - no autofocus though, just auto iris. 


Possibly the most insane thing I saw Wednesday - a fully kitted out, bling-to-the-max, totally overkill Pocket Cam. Every single accessory costs way more than the camera it is attached to. This image is the epitome of the DSLR movement. An Arri lens and matte box attached to a camera that costs $999.